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You should always check with Carlos first regarding the minimum management fee.
Typically, we calculate PPC management costs in one of two ways depending on whether the client is also doing SEO with us.
For clients doing SEO:
Total PPC Budget – $10,000 = X
X × 15% = Management Cost
For non-SEO clients:
Total PPC Budget × 15% = Management Cost
Example:
If an SEO client has a total PPC budget of $15,000:
$15,000 – $10,000 = $5,000
$5,000 × 15% = $750 Management Cost
If a non-SEO client has a total PPC budget of $15,000:
$15,000 × 15% = $2,250 Management Cost
